That's a good question, because there are many choices out there. We are happy to be part of an industry with such healthy competition, and are confident that even with the tough competition we are a sound choice in the custom computer field.

• We have an unwavering commitment to a high quality product line. This has become even more important in recent years, as more and more low quality items are hitting the market. The industry is being flooded with hyped products that do not perform as they should, and fierce competition is making it more important to be early to market than to put in proper development time.
  Through this chaotic process, the end user needs a skilled advocate to help identify true quality. Ascend Computers is committed to be this advocate, as one of our core values. We have the experience to know when to be suspicious, and have the resources to test products for ourselves. If a product stands up to our expectations, we still continue to evaluate it over time. We use statistical data to identify reliability trends over time, we're also very responsive to what we find. If a product does not cut it, we don't sell it. We want to make sure that you as a buyer are comfortable choosing from any of our options, knowing that if we sell it, we stand behind it. It is worth noting that this is not always easy. There are some very motivated manufacturers that do not share these values, that can mount considerable pressure. The answers aren't always black and white, and things like marketing funds, kick-backs, deep discounts, and shared advertising can make decisions very complicated. We know this is why some of our competitors are selling parts we would not.


• We are constantly self improving. Just as important to product line selection, is what we do with those products. We have carefully crafted each of our processes to generate self-feedback. Every support issue, and every repaired computer is logged to assist us in quality assurance. It is very important to us that we understand fully the reason a support issue has arisen and then take measures to eliminate it. In our eyes, this is the best path to constant improvement. As time goes on, we solve problem after problem, making sure they do not have the possibility to happen again.


• We are available to you. We are proud of our transparency. Some of our competitors use tactics of providing as little detail about themselves as possible, to appear larger or more credible than they are. At Ascend Computers, we are confident in ourselves and our abilities, and view it as a strength to share as much information about ourselves as we can. You can talk to us on our forum, or just give us a call or stop by! This spirit of transparency carries over to all aspects of our business. We are happy to share with you why we have made the choices we have, such as why we chose specific components. This information helps you make more informed decisions.

Our philosophy is simple: Build a high quality product, offer outstanding support and your product will sell itself. This is a philosophy based on old fashioned integrity. It makes sense, and it works. Unfortunately, it has become a trend in the last decade for major computer companies to stop focusing on meeting the needs of their customers. Instead, many rely on flashy marketing techniques to make their lower quality systems look more appealing. Be careful when comparing their pricing to ours. Be sure not to fall for computer systems with misleading advertising and generic or substandard parts!

As a custom computer specialist, Ascend Computers was founded with the goal to offer alternatives to the low quality, one-size-fits-all computers and to provide systems with superior performance and reliability. We have gone to great trouble to structure our business in such a way that our goals are, by necessity, the same as yours! Because we have a commitment to the complete support of your computer system, we save ourselves time and money by providing the computer system that is least likely to fail. It seems perfectly logical and straight-forward to us. We can't imagine why some companies would use low quality parts. It just doesn't make sense! The person you talk to before your purchase is qualified to build that same computer and give you support after your purchase. It all ties back to our philosophy that the best way to run a business is to focus on your product. Get rid of the hype, and focus on your goal -- quality computers!